WILD HERITAGE

Handmade wool felt hat. A minimalistic and timeless silhouette meets SER.
Crafted entirely by hand, no two are the same.Western heritage interpreted through SER craftsmanship.
Crafted by hand in rich brown felt and finished with hand burned illustrations that wrap around the crown and brim.
Each mark is individually made, giving every hat its own character.

• Straw hat care & cleaning
  Never soak the hat completely and avoid humidity as much as possible. Toquilla straw can lose its shape and stiffness.
• If it gets wet accidentally, let it air-dry at room temperature, away from direct sunlight and heat sources, and lay it flat to help maintain its shape.
  Protect it from extreme sun exposure — while it’s made to join you in the summer, prolonged exposure can dry out and crack the straw.
• Store it in a clean, dry place, away from direct sunlight — ideally on a firm surface. You can also store it upside down, resting on the crown, to avoid deforming the brim.
• Do not fold or crush it. Straw is delicate and may break easily.
• Handle it with clean hands to prevent natural oils or dirt from damaging the material.
• Avoid hanging it on hooks, as this can deform the shape.
• Clean it gently:
  For dust or light dirt, use a dry cloth, a soft-bristle brush, or a clean, dry sponge.
  For stains, you may use a slightly damp cloth, but avoid scrubbing forcefully or using harsh cleaning products.