Available at Luxe Society Active, GIGI C was born from founder Gigi’s love of water sports and her active Southern California lifestyle. An avid boater, wakeboarder, and swimmer, Gigi noticed a gap in the swimwear market for pieces that balance performance and style. With an entrepreneurial spirit, she teamed up with her mother, Tina—a former designer and swimsuit model—who had long dreamed of launching her own line.

Together, they crafted GIGI C’s signature style: clean lines, architectural shapes, and laser-cut details inspired by Tina’s vintage modeling photos. For Gigi and Tina, GIGI C reflects a legacy of life by the water, honoring the women who inspire them. Through GIGI C, they aim to empower women to embrace their passions and unique style. Find GIGI C at Luxe Society Active for swimwear that truly blends sophistication with performance.