Brand – Luxe Society Active

Our Brands

At Luxe Society we strive to bring in the top designers that best represent our brand, customers and community.

BEACH RIOT, YEAR OF OURS, KORAL, MICHI, HEROINE SPORT, VARLEY, MONTCE, MARTHA CALVO, ELECTRIC & ROSE AND MORE....

Beach Riot - From the beach to the streets, the Beach Riot babe is a new wave feminist; a stunning rebel who lives life to the fullest and colors outside the lines. A boss babe by day and a party rioter by night the BR Babe has it all. Her style is modern and unapologetically bold, yet always effortlessly chic. Sunkissed year round with an ‘I woke up like this’ look, the Beach Riot babe is the perfect mix of California cool and modern magnetism. Whether rocking a one piece as a bodysuit with cut-off jeans or a bikini top with a high waisted skirt she’s never afraid to be bold and creative with her style. A babe on the go, she sweats her heart out in style and follows up her workout with a champagne brunch with her squad. She’s spontaneous and always ready to jetset around the globe with her passport and favorite Beach Riot bikinis in tow.

Year of Ours is a female-led, LA-based brand with an inclusive, “team spirit” ethos at their core.

Their clothes pay homage to the bold, utilitarian aesthetic of classic American sportswear but with major fit, style and fabric updates that reflect the contemporary women who wear the clothes. Their entire line is designed to be multipurpose and easy to transition from daily wear to workout -- all without sacrificing performance.

They know that modern life allows no time for outfit changes, so their constantly evolving line of high-waist leggings, style-forward sports bras, tees, tanks, hoodies and loungewear is designed to glide seamlessly from spin class or pilates, to a dinner out with friends. With a focus on comfort, sweat-wicking and compression, all Year of Ours pieces undergo numerous rounds of fittings and quality control, and are made right here in the U.S.A.

They aim to make every single person who steps into a Year of Ours piece, feel strong, sexy and part of our team.

KORAL is a luxury activewear brand, designed to inspire you to live, look, and feel your best. With a design-with-purpose approach, we create contemporary fashion with an edge, for street style enthusiasts like you.

We don't believe in chasing trends and we don't believe in fast-fashion. We believe in embracing individuality, encouraging creativity, and creating the highest quality performance fashion that compliments your active lifestyle. Creative Director, Ilana Kugel, travels the world sourcing the finest technical fabrics to design fashion-forward pieces that feel luxurious, look effortless, and last through infinite wears and washings.

Beyond our ready-to-wear collections, we strive to cultivate a community of tastemakers who share our mantra - "In a world where you can be anything, be unstoppable."


MICHI was established in New York City in 2010. Founded by Michelle Watson from her NYC apartment, her objective was to elevate activewear to channel her best self and fuel female confidence thereby solving the problem of unflattering and uncomfortable sportswear. She pioneered the fashion-forward athletic wear aesthetic with artful, figure-flattering mesh inserts, strappy sports bras and sophisticated cut-outs. These details, inspired by superheroines, 90s European designers and nature, have become MICHI signatures.

MICHI blends elevated style with technical performance to create products of exceptional quality and ultimate versatility. They explore globally to source the most luxurious, durable, sustainable and technical fabrics. They manufacture ethically while upholding our impeccable standards. Our products authentically blend flattering fit with ultimate comfort by smoothing waistlines, shaping curves and offering support where needed.

They are in business to build strong women. MICHI believes in being a source of inspiration and motivation to energize, uplift and empower women to achieve greatness and the highest, most authentic expression of themselves.

Heroine - FOUNDED IN 2014, HEROINE SPORT IS TRANSFORMING THE ACTIVEWEAR INDUSTRY THROUGH IT’S BOLD DESIGNS AND INNOVATION. DRAWING INSPIRATION FROM HIGH FASHION AND USING CUTTING EDGE PERFORMANCE TECHNOLOGY, HEROINE SPORT ARTFULLY CRAFTS THIS HYBRID COLLECTION. THE COMPANY IS HEADQUARTERED IN NEW YORK CITY AND PROUDLY "MADE IN USA."

Their NAMESAKE, HEROINE, IS AN EXTENSION OF their CUSTOMER- A WOMEN DISTINGUISHED BY STRENGTH, ENDURANCE AND EMPOWERMENT.

VarleyVarley is a performance-fashion brand founded in 2015 by Ben & Lara Mead. Born in Los Angeles and raised in London, Varley draws inspiration from both locales resulting in an elevated yet understated assortment of highly technical and originative must-haves designed for the confident modern-day multitasking women to go from fitness and leisure. For us, the form and function support lifestyle and performance, driven by passion and anchored in innovation.

Montce - A South Florida native, Alexandra Grief used her creativity and ingenuity to turn her side hustle into an international brand. With few resources, she started making swimwear in 2009 from her Fort Lauderdale apartment, where friends and customers stopped by for a curated, custom swimwear look that was made to order.

Martha Calvo - Born and raised in Miami, Florida, Martha Calvo began designing jewelry that was unique and rare, capturing her personal sense of style. Inspired by her love for fashion and fueled by her desire to deliver a product of the highest quality, designer Martha Calvo created a unique line of jewelry in 2006. Today, Martha Calvo is part of the must haves that fuse uptown elegance with a downtown edge. Her pieces add the perfect balance of edgy elegance to street chic sophistication with a sprinkle of glam to any accessory that can be worn for any occasion, day or night.  

Electric & Rose - Electric & Rose is named after two iconic streets in the heart of our Venice Beach neighborhood. Designed and handmade in Los Angeles, we are inspired by our neighborhood’s off-beat combination of beachy yet urban tones and daring spirit. Our elevated tie dye, cozy fabrics, and breathable activewear are perfect for all  your life's adventures. Beach yoga, sunset surfs, backyard BBQs, hikes in the canyon, and bonfires under the stars.