{"product_id":"cowboy-onyx","title":"WILD HERITAGE","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eHandmade wool felt hat. A minimalistic and timeless silhouette meets SER.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCrafted entirely by hand, no two are the same.Western heritage interpreted through SER craftsmanship.\u003cbr\u003eCrafted by hand in rich brown felt and finished with hand burned illustrations that wrap around the crown and brim.\u003cbr\u003eEach mark is individually made, giving every hat its own character.\u003cmeta charset=\"UTF-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStraw hat care \u0026amp; cleaning\u003cbr\u003eNever soak the hat completely and avoid humidity as much as possible. Toquilla straw can lose its shape and stiffness.\u003c\/li\u003e\n\u003cli\u003eIf it gets wet accidentally, let it air-dry at room temperature, away from direct sunlight and heat sources, and lay it flat to help maintain its shape.\u003cbr\u003eProtect it from extreme sun exposure — while it’s made to join you in the summer, prolonged exposure can dry out and crack the straw.\u003c\/li\u003e\n\u003cli\u003eStore it in a clean, dry place, away from direct sunlight — ideally on a firm surface. You can also store it upside down, resting on the crown, to avoid deforming the brim.\u003c\/li\u003e\n\u003cli\u003eDo not fold or crush it. Straw is delicate and may break easily.\u003c\/li\u003e\n\u003cli\u003eHandle it with clean hands to prevent natural oils or dirt from damaging the material.\u003c\/li\u003e\n\u003cli\u003eAvoid hanging it on hooks, as this can deform the shape.\u003c\/li\u003e\n\u003cli\u003eClean it gently:\u003cbr\u003eFor dust or light dirt, use a dry cloth, a soft-bristle brush, or a clean, dry sponge.\u003cbr\u003eFor stains, you may use a slightly damp cloth, but avoid scrubbing forcefully or using harsh cleaning products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"SER","offers":[{"title":"Heather Black \/ MEDIUM","offer_id":52267605721319,"sku":null,"price":500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/9262\/0697\/files\/1_b29d70f6-a95b-4ee3-96df-4e057a97b0aa.webp?v=1782871625","url":"https:\/\/luxesocietyactive.com\/es\/products\/cowboy-onyx","provider":"Luxe Society Active","version":"1.0","type":"link"}